Marketing meeting
/ By Rastislav Tinak / E-commece • E-commerce expansion • Fulfillment/ • • • / 0 Comments

Marketing in E-commerce

One of the main pillars that determines the success of an e-shop in a highly competitive market is ensuring effective marketing in e-commerce. Its forms can vary, from social media, creating special content, SEO settings, to various email and advertising campaigns.

Its importance for an e-shop is enormous, as greater awareness leads to an increase in both visitors and orders. However, the market is extensive and predominantly international, with estimates suggesting that there are currently up to 24 million e-commerce sites worldwide.

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Peaks in e-commerce
/ By Rastislav Tinak / E-commece • Fulfillment • Logistics/ • • / 0 Comments

Season and peaks in e-commerce logistics: when to expect them and how handle its busiest parts

The e-commerce environment in 2021 was marked by many surprises, including various problems with limited logistics or mobility due to the pandemic. These caused delays in the storage of goods, especially in Asia, production factories were closed for several weeks. In addition, the world was troubled by problems with transport or limited capacity of carriers, which only underlined the problems with the smooth movement of goods last year.

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