Picking and subsequent packing of goods are two sides of the same coin. With a smaller number of orders, an e-shop can handle them individually, but with a larger logistical load, a business needs its own tactics to streamline order processing.
The key is speed, as it is one of the main factors that sets an e-commerce business apart from the competition. Customer repeat purchases in an online store are based on delivery speed, starting with quick picking and packaging of products.
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In the world of e-commerce, flawless processing of orders is crucial to ensuring customer satisfaction and maintaining a competitive advantage. The fulfillment provider, also known as a third-party logistics company (3PL), plays a key role in ensuring logistics for e-commerce clients.
In short, it ensures that your goods are securely stored, orders are processed quickly and accurately, and additional services such as international delivery solutions, return processing, and the like are provided. However, especially during peak seasons, such as Christmas, situations may arise where your logistics fall behind, delays occur, error rates increase, and customers turn to other e-shops.
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The location of a logistics partner is a critical point in efficiently delivering packages to end customers as quickly and cost-effectively as possible. Furthermore, the right location can help e-commerce businesses open doors to new international markets, thereby increasing growth and the competitiveness of their online shops.
The benefit of a fulfillment company’s location ultimately extends to the consumer, for whom delivery speed is a paramount factor when shopping online. These findings are confirmed by Statista, with up to 59 percent of respondents stating that fast delivery is the most convincing factor for making a purchase.
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Introducing technology into the processes of storage, picking, packing, and delivery is a crucial factor in staying competitive in the market. Automation and computerization enable faster handling of goods, reduce errors, and eliminate the risks associated with a shortage of labor.
The absence of technology or its obsolescence will eventually manifest itself, especially during peak seasons when orders are consistently at high volumes. It is not uncommon for delays in delivery or other problems to arise due to the packing and picking of products for orders.
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One of the most important experiences for a customer with an e-shop is the time from placing the order to its delivery. Speed and flawlessness are therefore primary factors in maintaining customer loyalty in the future and preventing them from switching to competitors.
The e-shop must therefore focus not only on its own presentation, but also on ensuring the most thorough logistics services for products and making the purchase as pleasant as possible for customers. However, there are many more challenges for e-commerce logistics than just ensuring fast delivery and flawless packaging.
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Global e-commerce is growing at a rapid pace, with consumer demand driving the majority of this growth. More and more users want to shop online, which is something sellers are adapting to by expanding their offer to e-commerce platforms or to new markets.
In this regard, an e-commerce business must cover several important pillars. One of them is the e-shop itself and its capabilities, to ensure flawless logistics and to get the e-shop in front of people with various marketing campaigns.
One pillar without the other can’t function, and the seller often can’t handle all three at once. As a result, e-commerce businesses are increasingly relying on third parties to assist or advance them with individual pillars over their competition.
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The e-commerce environment in 2021 was marked by many surprises, including various problems with limited logistics or mobility due to the pandemic. These caused delays in the storage of goods, especially in Asia, production factories were closed for several weeks. In addition, the world was troubled by problems with transport or limited capacity of carriers, which only underlined the problems with the smooth movement of goods last year.
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